Company News, Marketing News

Circa To Launch At Walgreens

Maesa and Eva Mendes team up with retailer on exclusive color line.

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By: Christine Esposito

Editor-in-Chief

Walgreens and Maesa, in collaboration with Eva Mendes, have rolled out Circa, an exclusive line of professional color cosmetics.  The assortment is said to appeal to the varying needs of a multicultural market, with shades designed to work across the lightest and darkest of skin tones, through the use of high-performance formulations, rich pigments and innovative technologies offered at more affordable prices.   The portfolio, which has 133 SKUs, includes offerings across the eye, lip, and face...

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